The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has stated that the increases “will keep the Postal Service competitive while providing the agency with needed revenue.” In its fourth quarter financial statement, the USPS announced it ran a deficit in Read more…
Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has printed and mailed its second-ever toy catalog in time for Black Friday shoppers. The 92-page catalog has some unique content such as a sheet of stickers for kids to label Read more…
The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is a turning point for the print media business. The DOJ Antitrust Division lawsuit says “the transaction would combine the only two significant providers of magazine, catalog, and book printing services” Read more…
I recently had an interesting exchange on social media with a digital marketing expert about the value of print today. I had shared a link to an article about the emotional impact on customers of print marketing. The author of this article pointed out that the tactile qualities of print—especially Read more…
The establishment of color standards for content creators and print service providers is among the most important industry achievements of the past two decades. Prior to the establishment G7 color for proofing and press matching, customers and printers alike were left to find their own unique and often expensive work-arounds Read more…
Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce and social media advertising, some marketing decision makers saw the elimination of catalogs as an easy way to save money, The thinking was that consumers, especially young people, were ignoring Read more…
It is now widely understood that printed direct mail is among the most effective marketing options for reaching customers and influencing buying decisions. It took some years to arrive at this conclusion following poorly researched and ultimately failed money saving promises; moving to an online-only marketing model does not improve Read more…