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Category: <span>Catalogs</span>

How the new 2020 postal rates will impact marketing mail

December 31, 2019 Kevin R. Donley

The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has…

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Posted in: Catalogs, Direct Mail, Magazines Filed under: EDDM, first class mail, marketing mail rates, postage rate increases, USPS 2020 rate increases

Why print catalogs are back again for holiday shoppers

November 30, 2019 Kevin R. Donley

Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has…

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Posted in: Catalogs, Direct Mail Filed under: Amazon, holiday catalogs, Kurt Salmon, Walmart

Why customers need a printing supplier that is the right “fit”

June 30, 2019 Kevin R. Donley

The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is…

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Posted in: Catalogs, Magazines, Printing Industry, Publishing Filed under: antitrust, DOJ, LSC Communications, Quad Graphics

4 reasons to include print in your marketing plan

April 30, 2019 Kevin R. Donley

I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…

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Posted in: Catalogs, Direct Mail, Paper, Social Media Filed under: emotional impact of print, Print can trump digital, print is authentic and credible, tactile qualities of print

Why buyers of print media should use a G7 Master Qualified Printer?

November 30, 2018 Kevin R. Donley

The establishment of color standards for content creators and print service providers is among the most important industry achievements of…

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Posted in: Catalogs, Color management, Paper, Publishing Filed under: color management, color match, color standards, G7, GRACoL, Idealliance.org, proof-to-press, SWOP

Why you need printed catalogs to sell products

August 31, 2018 Kevin R. Donley

Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce…

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Posted in: Catalogs, Direct Mail, Social Media

Rethinking print catalogs to drive retail and online sales

April 29, 2018 Kevin R. Donley

It is now widely understood that printed direct mail is among the most effective marketing options for reaching customers and…

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Posted in: Catalogs

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  • How the new 2020 postal rates will impact marketing mail December 31, 2019
  • Why print catalogs are back again for holiday shoppers November 30, 2019
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