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Category: Catalogs

Why buyers of print media should use a G7 Master Qualified Printer?

November 30, 2018 Kevin R. Donley

The establishment of color standards for content creators and print service providers is among the most important industry achievements of…

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Posted in: Catalogs, Color management, Paper, Publishing Filed under: color management, color match, color standards, G7, GRACoL, Idealliance.org, proof-to-press, SWOP

Why you need printed catalogs to sell products

August 31, 2018 Kevin R. Donley

Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce…

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Posted in: Catalogs, Direct Mail, Social Media

Rethinking print catalogs to drive retail and online sales

April 29, 2018 Kevin R. Donley

It is now widely understood that printed direct mail is among the most effective marketing options for reaching customers and…

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Posted in: Catalogs

Recent Posts

  • How to take advantage of the 2019 USPS Mailing Promotions January 31, 2019
  • Is print having a 21st century Renaissance? December 31, 2018
  • Why buyers of print media should use a G7 Master Qualified Printer? November 30, 2018
  • What you can do to prepare for the 2019 postal rate increase October 31, 2018
  • Why direct mail is the most trusted and credible media September 30, 2018
  • Why you need printed catalogs to sell products August 31, 2018

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