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Author: <span class="vcard">Kevin R. Donley</span>

Why print catalogs are back again for holiday shoppers

November 30, 2019 Kevin R. Donley Leave a comment

Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has…

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Posted in: Catalogs, Direct Mail Filed under: Amazon, holiday catalogs, Kurt Salmon, Walmart

Why printed magazines are valued by readers

October 31, 2019 Kevin R. Donley Leave a comment

Like everything in the print media world, magazine publishing is undergoing a transformation. With readers getting information and news from…

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Posted in: Magazines, Publishing Filed under: Empire, Folio Magazine, Grow by Facebook, Harvard Business Review

Making the case for marketing with print

September 30, 2019 Kevin R. Donley Leave a comment

I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct…

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Posted in: Direct Mail, Paper Filed under: ink-on-paper, print marketing works

Why printed paper is best for important records and documents

August 31, 2019 Kevin R. Donley Leave a comment

With the presidential elections quickly approaching, it is a good time to stop and think about how important paper documents…

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Posted in: Paper, Printing Industry

Why paper-based print is the most green media

July 31, 2019 Kevin R. Donley Leave a comment

Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws.…

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Posted in: Direct Mail, Magazines, Paper, Publishing Filed under: environment, Forest Stewardship Council, paper recycling, sustainability, sustainably managed forests, Two Sides

Why customers need a printing supplier that is the right “fit”

June 30, 2019 Kevin R. Donley Leave a comment

The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is…

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Posted in: Catalogs, Magazines, Printing Industry, Publishing Filed under: antitrust, DOJ, LSC Communications, Quad Graphics

The ABCs of a Successful Direct Mail Campaign

May 31, 2019 Kevin R. Donley Leave a comment

Direct mail is widely recognized by marketers as among the most effective ways to build brand loyalty, promote products and…

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Posted in: Direct Mail Filed under: audience, direct mail campaign, return on investment, segmentation

4 reasons to include print in your marketing plan

April 30, 2019 Kevin R. Donley Leave a comment

I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…

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Posted in: Catalogs, Direct Mail, Paper, Social Media Filed under: emotional impact of print, Print can trump digital, print is authentic and credible, tactile qualities of print

What is really happening to the US printing industry?

February 28, 2019 Kevin R. Donley Leave a comment

As of February 2019, the US Bureau of Labor Statistics (BLS) has stopped publishing employment figures for “printing and related…

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Posted in: Paper, Printing Industry Filed under: Andrew Paparozzi, Michael Makin, Printing Industries of America, Specialty Graphic Imaging Association, US Bureau of Labor Statistics

How to take advantage of the 2019 USPS Mailing Promotions

January 31, 2019 Kevin R. Donley Leave a comment

The United State Post Office has launched a series of mailing promotions and incentive programs for 2019. As in years…

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Posted in: Direct Mail Filed under: 2% postage discount, USPS Mailing Incentives, USPS Mailing Promotions

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