Recent developments in Washington DC suggest that the increasing financial deficit of the United States Postal Service may be moving toward a resolution. Last November 14, the USPS reported that it had lost another $8.8 billion in fiscal year 2019. This was the thirteenth consecutive year of losses and the Read more…
The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has stated that the increases “will keep the Postal Service competitive while providing the agency with needed revenue.” In its fourth quarter financial statement, the USPS announced it ran a deficit in Read more…
Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has printed and mailed its second-ever toy catalog in time for Black Friday shoppers. The 92-page catalog has some unique content such as a sheet of stickers for kids to label Read more…
I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct mail along with digital and social channels as part of any marketing initiative. When I asked him why this was the case, he said, “The answer is simple: print marketing Read more…
Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws. Many restaurants across the country are either limiting the use of plastic straws or banning them entirely in favor of the old-fashioned paper kind. The straw campaign has successfully increased Read more…
Direct mail is widely recognized by marketers as among the most effective ways to build brand loyalty, promote products and services, increase sales and engage with customers. The best direct mail programs always have certain basic elements that ensure their success. Without these fundamentals, the chances of earning a healthy Read more…
I recently had an interesting exchange on social media with a digital marketing expert about the value of print today. I had shared a link to an article about the emotional impact on customers of print marketing. The author of this article pointed out that the tactile qualities of print—especially Read more…
The United State Post Office has launched a series of mailing promotions and incentive programs for 2019. As in years past, these programs offer discounts on postage for mail pieces that take advantage of the unique marketing properties of physical mail over email and other forms of electronic communications. The Read more…
On October 10, the United State Postal Service filed notice with the Postal Regulatory Commission (PRC) for price changes that are scheduled to take effect on January 27, 2019. The postal rate increases, which have already been approved by the Governors of the Postal Service, would raise mailing service product Read more…
With the 2018 election season in full swing, political marketers are making their final decisions about where to spend campaign advertising dollars. A major consideration in these spending decisions is the credibility of the media options available. Everyone wants to know if voters will trust the information they are receiving? Read more…