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Category: <span>Direct Mail</span>

Are the financial issues at the USPS coming to an end?

January 31, 2020 Kevin R. Donley 1 Comment

Recent developments in Washington DC suggest that the increasing financial deficit of the United States Postal Service may be moving…

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Posted in: Direct Mail, Magazines, Printing Industry, US Postal Service Filed under: prefunding requirement, USPS, USPS Fairness Act

How the new 2020 postal rates will impact marketing mail

December 31, 2019 Kevin R. Donley

The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has…

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Posted in: Catalogs, Direct Mail, Magazines Filed under: EDDM, first class mail, marketing mail rates, postage rate increases, USPS 2020 rate increases

Why print catalogs are back again for holiday shoppers

November 30, 2019 Kevin R. Donley

Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has…

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Posted in: Catalogs, Direct Mail Filed under: Amazon, holiday catalogs, Kurt Salmon, Walmart

Making the case for marketing with print

September 30, 2019 Kevin R. Donley

I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct…

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Posted in: Direct Mail, Paper Filed under: ink-on-paper, print marketing works

Why paper-based print is the most green media

July 31, 2019 Kevin R. Donley

Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws.…

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Posted in: Direct Mail, Magazines, Paper, Publishing Filed under: environment, Forest Stewardship Council, paper recycling, sustainability, sustainably managed forests, Two Sides

The ABCs of a Successful Direct Mail Campaign

May 31, 2019 Kevin R. Donley

Direct mail is widely recognized by marketers as among the most effective ways to build brand loyalty, promote products and…

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Posted in: Direct Mail Filed under: audience, direct mail campaign, return on investment, segmentation

4 reasons to include print in your marketing plan

April 30, 2019 Kevin R. Donley

I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…

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Posted in: Catalogs, Direct Mail, Paper, Social Media Filed under: emotional impact of print, Print can trump digital, print is authentic and credible, tactile qualities of print

How to take advantage of the 2019 USPS Mailing Promotions

January 31, 2019 Kevin R. Donley

The United State Post Office has launched a series of mailing promotions and incentive programs for 2019. As in years…

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Posted in: Direct Mail Filed under: 2% postage discount, USPS Mailing Incentives, USPS Mailing Promotions

What you can do to prepare for the 2019 postal rate increase

October 31, 2018 Kevin R. Donley

On October 10, the United State Postal Service filed notice with the Postal Regulatory Commission (PRC) for price changes that…

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Posted in: Direct Mail

Why direct mail is the most trusted and credible media

September 30, 2018 Kevin R. Donley

With the 2018 election season in full swing, political marketers are making their final decisions about where to spend campaign…

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Posted in: Direct Mail

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  • Are the financial issues at the USPS coming to an end? January 31, 2020
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