The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has…
Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has…
I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct…
Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws.…
Direct mail is widely recognized by marketers as among the most effective ways to build brand loyalty, promote products and…
I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…
The United State Post Office has launched a series of mailing promotions and incentive programs for 2019. As in years…
On October 10, the United State Postal Service filed notice with the Postal Regulatory Commission (PRC) for price changes that…
With the 2018 election season in full swing, political marketers are making their final decisions about where to spend campaign…
Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce…