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Category: <span>Social Media</span>

4 reasons to include print in your marketing plan

April 30, 2019 Kevin R. Donley

I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…

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Posted in: Catalogs, Direct Mail, Paper, Social Media Filed under: emotional impact of print, Print can trump digital, print is authentic and credible, tactile qualities of print

Why you need printed catalogs to sell products

August 31, 2018 Kevin R. Donley

Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce…

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Posted in: Catalogs, Direct Mail, Social Media

How to Use Social Media Analytics to Enhance Direct Mail Campaigns

July 30, 2018 Kevin R. Donley

Many advertisers, and all of our best customers, recognize the value and effectiveness of direct mail in their marketing campaigns.…

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Posted in: Direct Mail, Social Media Filed under: hyper-targeting, social media analytics

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