ink-on-paper – Printwell

Making the case for marketing with print

I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct mail along with digital and social channels as part of any marketing initiative. When I asked him why this was the case, he said, “The answer is simple: print marketing Read more…

By Kevin R. Donley, 6 yearsSeptember 30, 2019 ago

Paper

Is print having a 21st century Renaissance?

As we begin the new year and look back on 2018, it is becoming more and more evident that print is having something of a twenty-first century Renaissance. Several recent studies and reports show that print media—especially printed books—have been growing and that this trend will continue into the future. Read more…

By Kevin R. Donley, 7 yearsDecember 31, 2018 ago