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Category: <span>Paper</span>

Making the case for marketing with print

September 30, 2019 Kevin R. Donley

I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct…

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Posted in: Direct Mail, Paper Filed under: ink-on-paper, print marketing works

Why printed paper is best for important records and documents

August 31, 2019 Kevin R. Donley

With the presidential elections quickly approaching, it is a good time to stop and think about how important paper documents…

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Posted in: Paper, Printing Industry

Why paper-based print is the most green media

July 31, 2019 Kevin R. Donley

Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws.…

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Posted in: Direct Mail, Magazines, Paper, Publishing Filed under: environment, Forest Stewardship Council, paper recycling, sustainability, sustainably managed forests, Two Sides

4 reasons to include print in your marketing plan

April 30, 2019 Kevin R. Donley

I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…

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Posted in: Catalogs, Direct Mail, Paper, Social Media Filed under: emotional impact of print, Print can trump digital, print is authentic and credible, tactile qualities of print

What is really happening to the US printing industry?

February 28, 2019 Kevin R. Donley

As of February 2019, the US Bureau of Labor Statistics (BLS) has stopped publishing employment figures for “printing and related…

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Posted in: Paper, Printing Industry Filed under: Andrew Paparozzi, Michael Makin, Printing Industries of America, Specialty Graphic Imaging Association, US Bureau of Labor Statistics

Is print having a 21st century Renaissance?

December 31, 2018 Kevin R. Donley 1 Comment

As we begin the new year and look back on 2018, it is becoming more and more evident that print…

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Posted in: Paper, Publishing Filed under: eBooks, Gutenberg's Revenge, ink-on-paper, printed books, Renaissance of print

Why buyers of print media should use a G7 Master Qualified Printer?

November 30, 2018 Kevin R. Donley

The establishment of color standards for content creators and print service providers is among the most important industry achievements of…

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Posted in: Catalogs, Color management, Paper, Publishing Filed under: color management, color match, color standards, G7, GRACoL, Idealliance.org, proof-to-press, SWOP

Why the tariffs on Canadian newsprint are harmful to all publishers

June 29, 2018 Kevin R. Donley

Earlier this year, the US Commerce Department imposed a 30% anti-dumping duty on newsprint imported from Canada. The measure was…

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Posted in: Paper, Publishing

Are you up to speed on recycled paper content?

February 23, 2018 Kevin R. Donley

Adding recycled pulp in the manufacturing of commercial printing paper has for many years been a way of establishing one’s…

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Posted in: Paper, Sustainability

What is behind the increasing paper costs?

January 26, 2018 Kevin R. Donley 2d Comments

Printing customers are undoubtedly concerned about the sudden multiple increases in paper costs over recent months. Beginning last summer, paper…

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Posted in: Paper

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