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Magazines

Direct Mail

Are the financial issues at the USPS coming to an end?

Recent developments in Washington DC suggest that the increasing financial deficit of the United States Postal Service may be moving toward a resolution. Last November 14, the USPS reported that it had lost another $8.8 billion in fiscal year 2019. This was the thirteenth consecutive year of losses and the Read more…

By Kevin R. Donley, 5 yearsJanuary 31, 2020 ago
Catalogs

How the new 2020 postal rates will impact marketing mail

The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has stated that the increases “will keep the Postal Service competitive while providing the agency with needed revenue.” In its fourth quarter financial statement, the USPS announced it ran a deficit in Read more…

By Kevin R. Donley, 5 yearsDecember 31, 2019 ago
Magazines

Why printed magazines are valued by readers

Like everything in the print media world, magazine publishing is undergoing a transformation. With readers getting information and news from many sources today, magazines are competing for the time and attention of their audiences and publishers are rethinking their business models. Some magazines, like the 97-year-old Harvard Business Review, reduced Read more…

By Kevin R. Donley, 6 yearsOctober 31, 2019 ago
Direct Mail

Why paper-based print is the most green media

Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws. Many restaurants across the country are either limiting the use of plastic straws or banning them entirely in favor of the old-fashioned paper kind. The straw campaign has successfully increased Read more…

By Kevin R. Donley, 6 yearsJuly 31, 2019 ago
Catalogs

Why customers need a printing supplier that is the right “fit”

The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is a turning point for the print media business. The DOJ Antitrust Division lawsuit says “the transaction would combine the only two significant providers of magazine, catalog, and book printing services” Read more…

By Kevin R. Donley, 6 yearsJune 30, 2019 ago
Recent Posts
  • Are the financial issues at the USPS coming to an end? January 31, 2020
  • How the new 2020 postal rates will impact marketing mail December 31, 2019
  • Why print catalogs are back again for holiday shoppers November 30, 2019
  • Why printed magazines are valued by readers October 31, 2019
  • Making the case for marketing with print September 30, 2019
  • Why printed paper is best for important records and documents August 31, 2019
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