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Publishing

Magazines

Why printed magazines are valued by readers

Like everything in the print media world, magazine publishing is undergoing a transformation. With readers getting information and news from many sources today, magazines are competing for the time and attention of their audiences and publishers are rethinking their business models. Some magazines, like the 97-year-old Harvard Business Review, reduced Read more…

By Kevin R. Donley, 6 yearsOctober 31, 2019 ago
Direct Mail

Why paper-based print is the most green media

Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws. Many restaurants across the country are either limiting the use of plastic straws or banning them entirely in favor of the old-fashioned paper kind. The straw campaign has successfully increased Read more…

By Kevin R. Donley, 6 yearsJuly 31, 2019 ago
Catalogs

Why customers need a printing supplier that is the right “fit”

The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is a turning point for the print media business. The DOJ Antitrust Division lawsuit says “the transaction would combine the only two significant providers of magazine, catalog, and book printing services” Read more…

By Kevin R. Donley, 6 yearsJune 30, 2019 ago
Paper

Is print having a 21st century Renaissance?

As we begin the new year and look back on 2018, it is becoming more and more evident that print is having something of a twenty-first century Renaissance. Several recent studies and reports show that print media—especially printed books—have been growing and that this trend will continue into the future. Read more…

By Kevin R. Donley, 6 yearsDecember 31, 2018 ago
Catalogs

Why buyers of print media should use a G7 Master Qualified Printer?

The establishment of color standards for content creators and print service providers is among the most important industry achievements of the past two decades. Prior to the establishment G7 color for proofing and press matching, customers and printers alike were left to find their own unique and often expensive work-arounds Read more…

By Kevin R. Donley, 7 yearsNovember 30, 2018 ago
Paper

Why the tariffs on Canadian newsprint are harmful to all publishers

Earlier this year, the US Commerce Department imposed a 30% anti-dumping duty on newsprint imported from Canada. The measure was taken in response to a complaint filed by North Pacific Paper Company (NORPAC), one of five newsprint paper mills in the US, that sellers of Canadian uncoated groundwood had an Read more…

By Kevin R. Donley, 7 yearsJune 29, 2018 ago
Recent Posts
  • Are the financial issues at the USPS coming to an end? January 31, 2020
  • How the new 2020 postal rates will impact marketing mail December 31, 2019
  • Why print catalogs are back again for holiday shoppers November 30, 2019
  • Why printed magazines are valued by readers October 31, 2019
  • Making the case for marketing with print September 30, 2019
  • Why printed paper is best for important records and documents August 31, 2019
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