Recent developments in Washington DC suggest that the increasing financial deficit of the United States Postal Service may be moving…
The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has…
Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has…
Like everything in the print media world, magazine publishing is undergoing a transformation. With readers getting information and news from…
I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct…
With the presidential elections quickly approaching, it is a good time to stop and think about how important paper documents…
Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws.…
The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is…
Direct mail is widely recognized by marketers as among the most effective ways to build brand loyalty, promote products and…
I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…