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Blog

How to Use Social Media Analytics to Enhance Direct Mail Campaigns

July 30, 2018 Kevin R. Donley

Many advertisers, and all of our best customers, recognize the value and effectiveness of direct mail in their marketing campaigns.…

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Posted in: Direct Mail, Social Media Filed under: hyper-targeting, social media analytics

Why the tariffs on Canadian newsprint are harmful to all publishers

June 29, 2018 Kevin R. Donley

Earlier this year, the US Commerce Department imposed a 30% anti-dumping duty on newsprint imported from Canada. The measure was…

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Posted in: Paper, Publishing

What you need to know about marketing to millennials

May 31, 2018 Kevin R. Donley 1 Comment

I recently attended a seminar in Troy, Michigan put on by the US Postal Service. The session was hosted by…

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Posted in: Direct Mail

Rethinking print catalogs to drive retail and online sales

April 29, 2018 Kevin R. Donley

It is now widely understood that printed direct mail is among the most effective marketing options for reaching customers and…

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Posted in: Catalogs

How to enhance your direct mail with USPS “Informed Delivery”

March 23, 2018 Kevin R. Donley

Direct mail marketers can now send a digital preview image of their print piece in an email to recipients with…

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Posted in: Direct Mail

Are you up to speed on recycled paper content?

February 23, 2018 Kevin R. Donley

Adding recycled pulp in the manufacturing of commercial printing paper has for many years been a way of establishing one’s…

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Posted in: Paper, Sustainability

What is behind the increasing paper costs?

January 26, 2018 Kevin R. Donley 2d Comments

Printing customers are undoubtedly concerned about the sudden multiple increases in paper costs over recent months. Beginning last summer, paper…

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Posted in: Paper

Are you ready for the postal rate increase?

December 27, 2017 Kevin R. Donley

On Thursday, November 9, the Postal Regulatory Commission (PRC) approved the postage rate increase that is scheduled to go into…

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Posted in: Direct Mail

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