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Blog

Why customers need a printing supplier that is the right “fit”

June 30, 2019 Kevin R. Donley

The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is…

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Posted in: Catalogs, Magazines, Printing Industry, Publishing Filed under: antitrust, DOJ, LSC Communications, Quad Graphics

The ABCs of a Successful Direct Mail Campaign

May 31, 2019 Kevin R. Donley

Direct mail is widely recognized by marketers as among the most effective ways to build brand loyalty, promote products and…

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Posted in: Direct Mail Filed under: audience, direct mail campaign, return on investment, segmentation

4 reasons to include print in your marketing plan

April 30, 2019 Kevin R. Donley

I recently had an interesting exchange on social media with a digital marketing expert about the value of print today.…

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Posted in: Catalogs, Direct Mail, Paper, Social Media Filed under: emotional impact of print, Print can trump digital, print is authentic and credible, tactile qualities of print

What is really happening to the US printing industry?

February 28, 2019 Kevin R. Donley

As of February 2019, the US Bureau of Labor Statistics (BLS) has stopped publishing employment figures for “printing and related…

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Posted in: Paper, Printing Industry Filed under: Andrew Paparozzi, Michael Makin, Printing Industries of America, Specialty Graphic Imaging Association, US Bureau of Labor Statistics

How to take advantage of the 2019 USPS Mailing Promotions

January 31, 2019 Kevin R. Donley

The United State Post Office has launched a series of mailing promotions and incentive programs for 2019. As in years…

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Posted in: Direct Mail Filed under: 2% postage discount, USPS Mailing Incentives, USPS Mailing Promotions

Is print having a 21st century Renaissance?

December 31, 2018 Kevin R. Donley 1 Comment

As we begin the new year and look back on 2018, it is becoming more and more evident that print…

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Posted in: Paper, Publishing Filed under: eBooks, Gutenberg's Revenge, ink-on-paper, printed books, Renaissance of print

Why buyers of print media should use a G7 Master Qualified Printer?

November 30, 2018 Kevin R. Donley

The establishment of color standards for content creators and print service providers is among the most important industry achievements of…

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Posted in: Catalogs, Color management, Paper, Publishing Filed under: color management, color match, color standards, G7, GRACoL, Idealliance.org, proof-to-press, SWOP

What you can do to prepare for the 2019 postal rate increase

October 31, 2018 Kevin R. Donley

On October 10, the United State Postal Service filed notice with the Postal Regulatory Commission (PRC) for price changes that…

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Posted in: Direct Mail

Why direct mail is the most trusted and credible media

September 30, 2018 Kevin R. Donley

With the 2018 election season in full swing, political marketers are making their final decisions about where to spend campaign…

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Posted in: Direct Mail

Why you need printed catalogs to sell products

August 31, 2018 Kevin R. Donley

Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce…

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Posted in: Catalogs, Direct Mail, Social Media

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