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Blog

Is print having a 21st century Renaissance?

December 31, 2018 Kevin R. Donley 1 Comment

As we begin the new year and look back on 2018, it is becoming more and more evident that print…

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Posted in: Paper, Publishing Filed under: eBooks, Gutenberg's Revenge, ink-on-paper, printed books, Renaissance of print

Why buyers of print media should use a G7 Master Qualified Printer?

November 30, 2018 Kevin R. Donley Leave a comment

The establishment of color standards for content creators and print service providers is among the most important industry achievements of…

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Posted in: Catalogs, Color management, Paper, Publishing Filed under: color management, color match, color standards, G7, GRACoL, Idealliance.org, proof-to-press, SWOP

What you can do to prepare for the 2019 postal rate increase

October 31, 2018 Kevin R. Donley Leave a comment

On October 10, the United State Postal Service filed notice with the Postal Regulatory Commission (PRC) for price changes that…

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Posted in: Direct Mail

Why direct mail is the most trusted and credible media

September 30, 2018 Kevin R. Donley

With the 2018 election season in full swing, political marketers are making their final decisions about where to spend campaign…

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Posted in: Direct Mail

Why you need printed catalogs to sell products

August 31, 2018 Kevin R. Donley

Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce…

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Posted in: Catalogs, Direct Mail, Social Media

How to Use Social Media Analytics to Enhance Direct Mail Campaigns

July 30, 2018 Kevin R. Donley

Many advertisers, and all of our best customers, recognize the value and effectiveness of direct mail in their marketing campaigns.…

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Posted in: Direct Mail, Social Media Filed under: hyper-targeting, social media analytics

Why the tariffs on Canadian newsprint are harmful to all publishers

June 29, 2018 Kevin R. Donley

Earlier this year, the US Commerce Department imposed a 30% anti-dumping duty on newsprint imported from Canada. The measure was…

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Posted in: Paper, Publishing

What you need to know about marketing to millennials

May 31, 2018 Kevin R. Donley 1 Comment

I recently attended a seminar in Troy, Michigan put on by the US Postal Service. The session was hosted by…

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Posted in: Direct Mail

Rethinking print catalogs to drive retail and online sales

April 29, 2018 Kevin R. Donley

It is now widely understood that printed direct mail is among the most effective marketing options for reaching customers and…

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Posted in: Catalogs

How to enhance your direct mail with USPS “Informed Delivery”

March 23, 2018 Kevin R. Donley

Direct mail marketers can now send a digital preview image of their print piece in an email to recipients with…

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Posted in: Direct Mail

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